10 tips to increase user engagement for your eCommerce website

Ecommerce is all about businesses reaching people rather than people reaching the businesses. This main funda of eCommerce is what has guided its way through its evolutionary phase over the last couple of decades.

When a business or a model is set to reach its customers for its sales, it is significant for the businesses to invest its valuable time and efforts into building a customer base through unfiltered focus, commitment and of course top-notch customer engagement strategies.

Let us take a look into some of the customer engagement tips for your eCommerce business to thrive in today’s world.

Build a culture around your business or product

The explosive success of iPhones than the other at par products is attributed to the culture that Steve Jobs built around the iPhones. Build a community of your customers and transform them into your admirers through your innovative contributions to their everyday life. This helps your eCommerce website to stand out from the crowd and build higher levels of engagement.

Leveraging Social media

This is where people live. Harnessing the potential of social media to the fullest extent is still a challenge and a dream even to large organizations. Invest in building your social media handles and build your followers through interactive posts and activities. Also choosing your medium in line with your mode of business and your objectives is important as you don’t want to go chasing the irrelevant customers.

Your content strategy

Next comes your content strategy. Build an exclusive content team for your business or choose an able content partner or a digital marketing agency in helping you design and execute content strategies. Choosing a digital marketing agency would be a wise choice for businesses with little exposure to the digital world. They are experts who know your customers, what they want and how to effectively engage them through your content.

Power of personalization

Customizing engagement with your customers through personalized ads, tailor-made offers, product recommendations and content works wonders in engagement. No wonder businesses invest heavily in optimizing their personalization systems. Multiple pieces of research suggest that personalizing your engagement leads to higher rates of the customer returning to you in establishing a connection with your customer and increased brand retention.

Events to promote participation

Once you build your community of customers, you can begin to engage them by frequently hosting exclusive giveaways, conducting activities & polls, exciting discussions and encouraging participation of the customers will keep them engaged to your brand and retain your presence in their minds.

Optimized mobile experience

Scores of eCommerce businesses have moved to the mobile-only platforms. There is no wonder why as statistics suggest that more than 60% of online shopping is set to happen only through mobile. Optimizing your site for mobile or your mobile app to catch up with the trend is essential for exponential growth in your eCommerce business. Designing interactive mobile UIs and providing a fantastic user experience is key to keeping up with your customer’s needs.

The rewards strategy

Shower your customers by accompanying rewards with their purchases so that you showcase the exclusivity that helps you stand out from your competitors. Ecommerce businesses can pair their engagement with the customers with rewards like incentives, free coupons, personalized special offers and anything that adds free value to your customers.

Review management

Managing the reviews for an eCommerce business is quintessential as they represent your image in the minds of your customers. These reviews include feedbacks, testimonials, complaints and a lot more that help you to assess your business landscape with ease. Also, you can leverage your reviews to showcase your capabilities to your future customers as online reviews are trusted abundantly by new customers.

Loyalty programs

This is one of the proven methods to get a grip on customer engagement and on customer retention values. Offer innovative loyalty programs to your repeated customers that align with the interests of your business by pairing them with rewards to get the best outcomes.

Support system with a human touch.

This is the most important of all the above pointers. All your efforts in customer engagement will go in vain if your business does not have an efficient support system. Your customers reaching you with an issue for resolution is the top priority in the books of engagement. Chatbots are in prevalence as it is tough to run an eCommerce business without one. However, leveraging the capabilities of chatbots with a human touch in issue resolution will result in better engagement and higher issue resolution efficiency.

RankStrikers is a new-age digital marketing agency based out of London that is well equipped with innovative customer engagement strategies that suit to drive your eCommerce business to success with ease. Call us at +020 3287 5761 or email us at info@rankstrikers.com to understand how our capabilities will help you in building your customer base.