5 reasons your website is not gaining traffic (and how to fix it)

The ultimate goal of a business website is to gain traffic by attracting potential customers.

Let’s say you are a committed individual who is passionate about developing your business. You have found that digital marketing will help your business to thrive in this digital world. So you have invested good sums of money and energy towards setting up a digital landscape for your business.

But.

Unfortunately, you don’t see the traffic volume you desired. Which makes you feel frustrated after all the efforts that you have put in.

Not to worry as we have all been there. Instead of letting frustration getting a hold of you, try to spot the mistakes or the reasons why your website is not gaining traffic. There are numerous reasons why a business website won’t gain traffic. But they can all be traced to the following 5 reasons below

Let’s take a look at them and see how to fix them to accelerate your digital marketing game.

Your content strategy is not strong enough

Despite naysayers, content is still the undisputed king of digital marketing. Creating high quality and highly relevant content will only bring you the desired traffic. The days where you can get traffic just by inserting keywords and a few backlinks are gone. With millions of websites in the fray, search engines have elevated their ranking algorithms to favour the websites only with the most relevant and high-quality content that tends to the needs of the searchers.

Your SEO efforts are not up to the mark

You may have an SEO strategy in place but there are chances that you are making a few SEO mistakes that are turning your efforts upside down. Mistakes like

· Not using a keyword research tool to find the right keywords

· Not concentrating on niche keywords and going after high targeting keywords

· Not using best practices for linking your own content

· Building pages with low-quality content just for the sake of SEO

· Your website is heavy and slow

· Using unformatted content in your website

Eliminating these mistakes in your SEO strategy will yield you better traffic to your websites.

You are not spending enough on PPC

PPC is a straightforward approach to gaining the traffic that you need. This literally involves buying the traffic that you desire by paying a specific amount of money to search engines. This is a very effective method to drive traffic to your website and turn the traffic into sales. It is important to allocate a certain amount of spend on the PPC campaigns in the digital marketing budget. To know more about what is PPC and how it helps your business.

Your social media presence is not commendable

Lack of social media presence or dull social media campaigns can contribute to the lack of traffic. Social media is one of the most direct ways to connect with your potential customers. The power of social media will take your business to unprecedented boundaries. Brands that have executed brilliant social media campaigns have become overnight successes. And hence, focussing on designing fresh and highly relevant social media posts will gain you followers with whom you can connect to make them potential customers.

You haven’t partnered with a digital marketing consultant

It is perfectly fine if you are running your digital show all by yourself. But by doing so, you may be limiting your reach which will be enhanced by partnering with a digital marketing agency. These agencies are experts in the field with commendable experience and know their way through the digital landscape. Partnering with the right agency will elevate your business visibility and reach to draw in more customers. There are several other reasons why you should partner with a consultant. Know why here.

RankStrikers is a renowned digital marketing agency that works with multiple clients in London and helps businesses to gain commendable traffic to their websites eventually increasing the sales of the businesses. Contact us at +020 3287 5761 or email us at info@rankstrikers.com partnering with us and drive your website traffic up and up to garner tremendous sales outcomes.