What is Pay per Click and how PPC helps to build your business?

What is PPC? It stands for Pay per Click.

Okay. What is Pay per Click? Blank expressions!

The ignorance of Pay per Click is still quite prevalent despite it being one of the easiest things that digital citizens encounter every day. So, let us clear the air for you.

What is PPC?

Pay per Click, from the perspective of a business, is nothing but a marketing method where businesses use it to market themselves by paying a certain amount of money in return to generating traffic for their websites through ads in the search engines.

In a digital layman perspective, the ads that appear on the top of the page when searching for a term in any of the search engines is the result of PPC campaigns run by companies. In short, businesses pay the search engines to run their ads that correspond with the search term to advertise their products/services.

How PPC helps to build your business?

PPC is one of the most efficient and straight forward ways to market a business amongst the internet population. Let us see the ways through which PPC can help build and market your business effectively.

Ad targeting

It is the primary advantage of PPC as it enables your business to target your ads to a specific set of audience as per business needs. The parameters through which ad targeting is done including but not limited to keywords, location, time, dates, customer preferences and the space where you want your ad to be displayed.

This enables the businesses to effectively run their PPC campaigns by excluding their marketing efforts in unnecessary places or to the unnecessary audience.

Aids in SEO strategy

The efforts of SEO and PPC go hand in hand as the parameters involved in executing these campaigns are similar. PPC helps in discovering the keywords that are relevant to the business and ought to bring in more traffic to the website.

Brand visibility and reach

PPC is one of the great tools to achieve brand visibility and reach the audience. With a neatly written ad, businesses can catch the attention of their target audience and carve a place for their businesses in their minds.

Finding local customers

If you are business with a physical store in a location, then most of your customer base is made out of people from the vicinity. In today’s competition, PPC is an efficient tool to connect with your local customers through search engines to improve your brand presence and eventually drive sales to your business.

Quick and measurable outcomes

As there are multiple parameters involved in running PPC campaigns, they can be easily measured through the tools in the search engines. These measurements and the analysis into these measurements provide ample insight into the marketing data that enables the businesses to draft the future business plans and marketing strategies effectively.

Control on the ad budget

The best part about PPC marketing is that the businesses can choose to invest the amount of money spent on the PPC campaigns as per their budgets and requirements. Search engines like Google provide the businesses with multiple budget options based on the existing spend in specific domains to help arrive at an optimal PPC budget.

Testing marketing strategies

PPC is an excellent tool to test the experimental marketing campaigns designed by businesses. Businesses trying to experiment new marketing ideas or campaigns can seek to test them out through PPC campaigns to get an idea of its reception amongst the audience to execute them at a larger scale.

These are some of the ways through which PPC can help benefit your business and drive a commendable volume of sales to your business.

RankStrikers is a renowned digital marketing agency based out of London that is on a mission to help out businesses of any scale and drive sales by designing effective PPC campaigns. Call us at +020 3287 5761 or email us at info@rankstrikers.com to understand how PPC will specifically benefit your business and reap the benefits of PPC in growing your business.