How Augmented Reality is transforming advertising efforts of businesses?

The transcending expedition of Augmented Reality technology from its humble beginnings in the 1960s to what it is now and how it is set to redefine every piece of digital technology ever built is a phenomenal one. Augmented Reality is solely responsible for the paradigm shift from barely using the technology to experiencing technology through all senses.

This shift to experiencing technology has given way for businesses worldwide to reform the ways of delivering technology to its consumers. And, advertising is no exception to this shift as it one of the prime areas where the probabilities of disruption in experiencing technology are pretty high.

Let us see how Augmented Reality technology is aiding the advertising and marketing efforts of the businesses

Enhanced brand image

As augmented reality is relatively a new concept in advertising, using AR technology to showcase your brand would be the best idea to have an enhanced appeal to your customers. This enhanced brand image will give you a competitive edge over your competitors and increase your visibility amongst your customers which will potentially drive higher sales.

AR-based technology companies are into building sophisticated brand images for businesses with forward-thinking to augment their brand image. One such distinguished instance is Total AR from HoloPundits.

Total AR is an Augmented Reality platform that helps its customers in leveraging their marketing collaterals and digital assets with the infusion of AR for a superior brand image. It aims to redefine the print medium or print assets of the businesses by giving an AR facelift and project it instantly to the target customers of the businesses.

Know more about Total AR and its varied packages here.

Connecting with your audience

Interesting applications of augmented reality in your advertising efforts help you not just to reach your audience but also connect with them in routine. The dynamics functionalities far outweigh the static features of conventional advertising to create a bond between you and your customer thereby increasing the levels of engagement more frequently.

Know more about your customer

Knowing your customers in this digital age is one of the prime aspects of running businesses. Data and insights about your customers, their behaviors, their likes and dislikes help you to assess the possibilities of business deliveries that you can offer to them. The good old times of using cookies to know about your customers will no longer serve an effective purpose as AR-based advertising campaigns will provide direct insight into your customers for more accurate data.

Achieving ad personalization

This is the most important outcome of knowing about your customers. The more specifically know your customer, the more personalized engagement experience that you can provide to relate with them. This connection builds trust and loyalty towards your brand at a deeper level. Running personalized ad campaigns using augmented reality makes the perception of ads way more interesting and resonate well with your customers compared to the routine jungles that can’t get out of their head.

Ensuring repeat customers

The understanding of the term ‘brand loyalty’ amongst the millennials is quite different from what it was decades ago. The average number of brands a millennial encounter in their life is far high compared to past times. Hence, the millennials want to try out different options than to stick on to one brand. AR-based ad campaigns with a commendable level of engagement with the customer on a routine basis ensure that a customer returns to their brand frequently.

Adopting and incorporating augmented reality technology in your brand building, communications, and advertising efforts is the game changer now. It is on its way to becoming the standard route of marketing very much sooner than anticipated. Businesses that catch up early to this trend can explore the dynamics and its perception amongst the customers aiding to evolve substantially compared to the others.