5 ways Augmented Reality platforms are redefining business operations and branding

The emergence of Augmented Reality platforms is making brilliant waves across the industries in this digital era. The acceptance level of Augmented Reality and its effective adoption by the industries is spreading like a wildfire across businesses that would want to stand out from the crowd and establish enhanced brand visibility amongst its customers.

A few years back, the applications of AR was limited to Gaming and the Education domains. But now, Augmented Reality platforms play a huge role in optimizing the performances of the businesses by enhancing multiple aspects of business operations and an improved sense of branding efforts.

Let us see how brands are harnessing the potential of Augmented Reality applications and platforms in redefining their brand images and showcasing the brand potential

Smarter and augmented trials

The advent of Augmented Reality applications sure is a boon to the eCommerce industry like no other especially considering the timing of its arrival. Just when the eCommerce industry was losing out is sheen and desperately wanted something to awe its enthusiasts, AR integrated its capabilities with the eCommerce industry to revolutionize online product trials.

The very basic nature of augmented reality has helped the eCommerce industry by allowing their customers to try out the products online.

This trait of AR has single-handedly eliminated the only limitation of the e-commerce industry which was differentiating eCommerce businesses from retail businesses. Customers can literally try out anything from clothes, apparel, glasses with enhanced functionalities using AR imbibed in eCommerce websites to make improve customer experience.

Giving life to ads

Let’s face it. Ads are boring and annoying. That is primarily because of the way they are presented to us. But what if the ads turn interesting and attract your attention. What if they become lively and become something that makes you amused.

That’s what infusion of AR does to the ads. They give life to the ads to make them more interesting and attention-seeking. Many FMCG companies have adopted AR to make their ad campaigns by giving some sort of movement to it to make ads lively. Companies give life to their ads through AR stickers, calendars, and posters which can be scanned by the augmented reality platforms on mobile.

Enhanced and interactive Customer engagement

The idea of giving life to the ads ultimately results in effective engagement with the customers and connect with them better. Businesses and many Augmented Reality marketing platforms help businesses to build creative ad campaigns by installing some sort of gaming components into their ads.

Adding a game factor to the ads makes it much more interesting to the millennials as it is one of the best ways to connect with them and help in continuous engagement.

Can we relate to the dinosaur game in Chrome? Just like Google has tried to tame our impatience with a bad internet connection using a game, businesses can actually use the game factor to turn ads interesting and engaging.

Optimized marketing communications and branding

Businesses can leverage the capabilities of AR even for simpler marketing communications and engagement activities. Businesses can create content in the print or any conventional medium and convert them into AR-based content to possess a superior brand image.

For e.g. the idea of handing out a visiting card or a company brochure can be presented with an AR twist to your potential customers by adding Augmented Reality content to your marketing materials. On scanning your marketing material, the AR application digitally pours out more information than that is existing on the card and simultaneously help you create a better brand image.

This is made possible by an application called TotalAR by HoloPundits where they help you to add the AR twist to your marketing materials. TotalAR is an impactful Augmented Reality application that allows you to scan your print content and publish them through Augmented Reality.

Building a culture around your product

Building a culture around your products is the success destination of any brands or businesses that are marketing themselves on the internet. The success of the iPhones is solely attributed to the culture that Steve Jobs built around it. That was the stepping stone to the invincible giant that Apple is today.

Infusion of AR and its components on your products or any of your business aspects can help you build a culture around it. The key lies in wise and bold marketing campaigns that ought to reach your customers in the way that it is supposed to. Since AR is a newbie here, any business that makes a difference in their campaign stand out from the crowd and create better visibility around the brand

Infusion of AR may have reached multiple domains and established its worth in branding businesses, but it’s still in its very nascent stages and the depth of capabilities are still to be explored by businesses for effective operations and enhanced branding.